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TitlePublic opinion and propaganda : a book of readings
Author edited by Daniel Katz and Others
Imprint New York, Holt : Rinehart and Winston, 1964
Edition 1st ed
Descript 779 p. ; 24 cm

CONTENT

The role of public opinion in a democracy -- Definitions of public opinion and the public -- Cultural background, social organization and economic structure -- Governmental structure and process -- Mass media -- The psychological basis of opinion and attitude -- Group processes -- The nature of propaganda and the propagandist -- Propaganda strategies and techniques and their effects -- Formation and determination of public opinion -- Problems of data collection in the measurement of public opinion -- Analysis and interpretation of data


Public opinion Propaganda

LOCATIONCALL#STATUS
Communication Arts Library301.154 K19P 1964CHECK SHELVES

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