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TitleResearch methods in mass communication
Author edited by Guido H. Stempel III, Bruce H. Westley
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1989
Edition 2nd ed
Descript ix, 418 pages : illustrations ; 24 cm

CONTENT

The systematic study of mass communications -- The logic of social and behavioral science -- Theory construction -- Basic statistical tools -- Measurement decisions -- Data processing -- Content analysis -- Statistical designs for content analysis -- Survey research -- Statistical designs in survey research -- The controlled experiment -- Statistical designs for experimental research -- Secondary analysis -- Ethical issues in mass communication research -- The nature of historical research -- The method of history -- Legal research in mass communication -- The logic and aims of qualitative research -- Sparating wheat from chaff in qualitative studies


Communication -- Research -- Methodology Mass media -- Research -- Methodology

LOCATIONCALL#STATUS
Communication Arts Library302.23 R432 1989CHECK SHELVES
Communication Arts Library302.23 R432 1989CHECK SHELVES
Sasin Library302.2 R432 1989CHECK SHELVES

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