Annual Member
| Author | Barban, Arnold M |
|---|---|
| Title | Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec |
| Imprint | Lincolnwood, Ill. : NTC Business Books, 1988, c1987 |
| Edition | 2nd ed |
| Descript | xii, 160 p. : charts ; 26 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.111 B228E | CHECK SHELVES |
| Communication Arts Library | 301.161 B228E 1987 | CHECK SHELVES |
| Communication Arts Library | 301.161 B228E 1989 | CHECK SHELVES |
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