AuthorAaker, David A
TitleStrategic market management / David A. Aaker
Imprint New York : Wiley, c1988
Edition 2nd ed
Descript xv, 364 p. : ill. ; 23 cm

SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 A111S CHECK SHELVES
Chula Business School Library658.8 A111S CHECK SHELVES