AuthorSakchai Onkvisit, 1947-
TitleA cross-national comparison of consumer responses to American advertisements and institutions / Sakchai Onkvisit
Imprint Ann Arbor, Mich. : Xerox Univ. Microfilms, 1976
Descript viii, 168 p. : charts, tables

SUBJECT

  1. Advertising American
  2. Advertising research

LOCATIONCALL#STATUS
Thailand and ASEAN Information Center (6th Floor) : Thailand Collection[TH] 659.1 S158C LIB USE ONLY