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AuthorEngel, James F
TitleConsumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard
Imprint Chicago : Dryden Press, [1986]
Edition 5th ed
Descript xvii, 633 p. : ill., charts ; 24 cm


Understanding the consumer -- Consumer decision processes: an overview -- Problem recognition -- The search process -- Alternative evaluation: part 1 -- Alternative evaluation: part 2 -- Purchase and its outcomes -- Psychological foundations -- Learning and behavior modification -- Information processing: part 1 -- Information processing: part 2 -- Personality and life-style -- Family buying influences -- Social influence -- Social stratification -- Cultural and influences on consumer behavior -- Global and ethnic influences on consumer behavior -- Economic demographics -- Strategies for attitude change -- Purchasing behavior -- Diffusion of innovations -- Organizational buyer behavior -- Consumerism

Consumers Marketing research

Central Library (4th Floor)658.8342 E57CCHECK SHELVES
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