Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleConsumer behavior
Author James F. Engel, Roger D. Blackwell, Paul W. Miniard
Imprint Chicago : Dryden Press, [1986]
Edition 5th ed
Descript xvii, 633 p. : ill., charts ; 24 cm

CONTENT

Understanding the consumer -- Consumer decision processes: an overview -- Problem recognition -- The search process -- Alternative evaluation: part 1 -- Alternative evaluation: part 2 -- Purchase and its outcomes -- Psychological foundations -- Learning and behavior modification -- Information processing: part 1 -- Information processing: part 2 -- Personality and life-style -- Family buying influences -- Social influence -- Social stratification -- Cultural and influences on consumer behavior -- Global and ethnic influences on consumer behavior -- Economic demographics -- Strategies for attitude change -- Purchasing behavior -- Diffusion of innovations -- Organizational buyer behavior -- Consumerism


Consumers Marketing research

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8342 E57CCHECK SHELVES
Communication Arts Library658.8342 E57C 1986CHECK SHELVES
Economics LibraryHF545.3 E53 1986CHECK SHELVES
Sasin Library658.834 E57C 1986CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram