AuthorAaker, David A
TitleMarketing research / David A. Aaker [and] G.S. Day
Imprint New York : Wiley, [c1983]
Edition 2nd ed
Descript xvii, 731 p. : ill., charts, tables

SUBJECT

  1. Marketing research

LOCATIONCALL#STATUS
Central Library (4th Floor)658.83 A111M CHECK SHELVES