International business and multinational enterprises / by Stefan H. Robock, Kenneth Simmonds, Jack Zwick
Imprint
Homewood, Ill. : Irwin, 1977
Edition
Rev. ed
Descript
xvii, 738 p. : ill., charts ; 24 cm
CONTENT
The Nature and scope of international business -- The Framework for international transactions -- The Nation-state and international business -- Assessing national environments -- Managing the multinational enterprise -- Case and problems in international business
SUBJECT
International business enterprises -- Management
International business enterprises -- Case studies