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Retail Business Approach for ASEAN Economic Community: Case Study in Indonesia, Myanmar and Vietnam

Studies Thai government’s supportive policies, plans, and directions of government campaign for retail business to penetrate ASEAN market, especially the new market in Indonesia, Myanmar and Vietnam. Investigates ASEAN Economic Community (AEC) Blueprint, investment regulations, laws, industry insights, problems and obstacles in retailing sector. Highlights lessons learned from foreign retailing pioneers in those countries, including guidelines on new market channels for new investors, business health check, finding local business partners, requirement for Thai government’s measures to support Thai entrepreneurs in ASEAN market.