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The Study of Marketing Information on Textile and Clothing, Final Report

Reveals an industry insights and market survey of textile and clothing consumers in Indonesia and Japan as to help Thai producers in expanding international market as well as building value chain within ASEAN+3 countries, focusing on promoting Muslim’s attires, as well as home textile, Batik and handicrafts clothing. Gives statistical data, market analysis, imports, exports, consumer behavior, and market demands for textiles and clothing in Thailand, ASEAN, Indonesia, and Japan, especially the Muslim’s attires for middle class sector in Indonesia and home textile for hi-end sector in Japan. Proposes strategic directions to improve product quality and market penetration for Muslim’s attires and home textile sectors.