CU-GDLN - Activity

APO e-Learning Course on Management Innovation for SMEs


15-16, 18 January 2018


Background

Management innovation involves deliberate application of information, imagination, and initiative in deriving greater or different value from resources and encompasses all processes by which new ideas are generated and converted into useful products.  This videoconferencing-based course will be a learning platform for SMEs to learn and share the latest trends and information on management innovation to achieve first-mover advantages, enjoy product success, capture market share, develop innovative, creative cultures, and ensure long-term sustainability so that they can enhance both their productivity and, more specifically, competitiveness in local and global markets.


The capacity to innovate in todays world is as important for SMEs as for larger enterprises. Greater competitive pressure and uncertainties in the external environment mean that the creation and introduction of new products/services, as well as of their components and related procedures and/or processes, are constant requirements. Although management innovation can always be understood as reinventing the process that governs the way things are done, finding appropriate ways to integrate appropriate approaches to management innovation is important to ensure that organizations benefit through improved overall performance and business leadership.


In embedding innovation in organizations like SMEs, setting strategies, which can be seen as maps for the creation of breakthroughs, should be the top priority. In addition to the organizational vision of innovation as a central topic, strategies should cover assessing innovative capabilities, actions to close gaps between the vision and current status, methods to internalize change management, etc.  Leadership models, organizational culture, collaboration and networking, and business-technology alignments must be clarified before management systems can transform SMEs into innovative organizations.


Objectives

a. To enhance understanding of the concept and basic principles of management innovation in SMEs for higher productivity;

b. To increase the capacity of SMEs to achieve long-term sustainability through the use of appropriate models of management innovation; and

c.  To learn about and share implementation strategies for successful application of management innovation in SMEs.


Speakers

Asst. Prof. Dr. Nomita Sharma

Department of Management Studies, University of Delhi, India

 

Mr. Hideyuki Ezaki

Senior Consultant, World Business Associates Co., Ltd., Japan



Location

Office of Academic Resources,
Chulalongkorn University,
Phayathai Rd. Pathumwan
Bangkok 10330 Thailand

Contact Us

Tel.

0-2218-2929, 0-2218-2918 (Library Service)
0-2218-2903 (Administrative Division)

Fax.

0-2215-3617, 0-2218-2907

E-Mail

webmaster@car.chula.ac.th

User Survey

Social Media

 

  

Mobile Application

CU Library App